Why I put Customer Service at the Forefront of My Businesses

Understanding the importance of good customer service is essential for any business when looking for new customers, retaining loyal customers and developing referrals for future customers. I believe excellent customer service starts the moment we pick up the phone and is carried through on every level from email communication through to when a client visits our offices and showroom.

For me it is all about making an impressive first and enduring impression – I want all my clients who visit us to have had a real and memorable experience, what I call the Signature WOW factor! Of course, good customer service is more than just making a good first impression. For example, for my car hire business when helping clients choose the right car for their specific needs, assisting them with knowledge and expertise is key, and we won’t think twice about going that extra mile to ensure they have the service to match the vehicle, even if this means sourcing a hotel for a weekend or placing flowers in the car. This kind of service establishes good will and encourages loyalty.

All my staff know that attention to detail is the most important aspect of my business, so clients will be presented with a Signature goodie bag with every prestige car hire rental, it’s our way of saying thanks for choosing Signature. Our service is also 24/7, so no matter the time of day or time of year our doors are open for all our clients. Seeing happy clients is the most rewarding part of my job and a driving force behind my commitment to improving every aspect of my business.

But don’t take my word for it, come down and enjoy the full Signature Experience for yourself!